Digital Marketing*

Course Duration - 3 Months Fee - ₹20,000/-₹12,000

The Generative AI program at HARTRON Ballabgarh helps learners understand and apply the power of artificial intelligence for content, design, and automation. From text generation to visual creation, this course blends creativity with technology — enabling you to work smarter and innovate faster using cutting-edge AI tools.

What You’ll Learn

Module 1: Foundations of Digital Marketing

• Understanding marketing vs. digital marketing

• Customer journey and buyer persona

• Search Engine Optimization (SEO)

• Website structure and keyword research

• Google Ads – Search, Display, and Video Campaigns

Module 2: Social Media Marketing

• Social Media platforms – Facebook, Instagram, LinkedIn, YouTube

• Creating engaging posts and ad creatives

• Organic growth and paid advertising strategies

• Influencer and content marketing

• Scheduling and managing campaigns with Meta Suite

Module 3: Email Marketing & Content Strategy

• Building effective email campaigns

• Writing persuasive subject lines and CTAs

• Audience segmentation and automation

• Blogging and content planning

• Tools: Mailchimp, Canva, Copy.ai

Module 4: Analytics, Automation & Performance Tracking

• Google Analytics and Meta Insights

• Conversion tracking and ROI analysis

• A/B testing and optimization

• Marketing automation using AI tools

• Campaign reporting and dashboard building

*Terms and Conditions apply

NSQF level - 4.0 Eligibility - Anyone